The “Pragmatic Turn” in Actual Thinking . The study of a pragmatic dimension to semiotics appears only late in the history of the discipline. „Pragmatic” seems the last one called into the dispute of signs. The study capitalizes on semiotics and the theory of action, with the distinction operated between „pragmatism” and „practical” matters within this philosophical discipline. The theory of the speech acts is investigated and related to the perspectives opened in the semiotics in order to highlight further avenues for research.