The continuing growth of semiotics signifies increased awareness of global communicative processes. Expansion of the communicative universe through semiotic research furthers the transformation of our contemporary experience. Semiotics thus provides a means to articulate transmodernity. We validate this assertion through semiotic analysis of an everyday object, by which we discover an infinite horizon. With that horizon, we transcend the global culture of addiction and reach the spiritual science that is necessary to develop a lasting paradigm for humankind.