Madalena D’Oliveira-Martins
Pages 235-247
DOI: 10.5840/cultura20129132


For some years now, amongst contemporary Western societies (where capitalism and globalization have a great influence), the presence and development of a well-defined and peculiar emotional culture has become clear. The appropriate use and management of emotions, support a system of relations and codes that draw new limits between public and private life and between people and their actions. Arlie Russell Hochschild has studied the dynamics of emotions, aiming to define their distinctive languages. Interactions between the public and the individual realm and the social sphere gives shape a code which imposes certain meanings and uses that are beyond the intention and perception of emotional subjects. Studies on the recent transformations of feminine roles and the social readjustments, which go along with those changes, are specifically motivated by the insertion of women in the business world, taking a central place in Hochschild’s investigations. This paper shows how new emotional codes, as Hochschild defines them, have great influence on modern lifestyles and how the role of women (and here lies the central friction between the family and career consolidation) is at the center of the characteristically modern lifestyle revolution.