The article deals with the concepts and problems of creative society. The author analyses the postmodern, post-industrial, post-rational, post-democratic, post-economic, post-capitalistic distinctiveness of creative society. According to the author, creative society has characteristics such as “outstanding-ness” (of both individual and society), creative living, and casual work relations. The paper deals with the creative aspects of entertainment and with the role of technologies in creative society. The author presents the sketches of creative ecology and creative ethics, the difficulties of empirically researching creativity and potential creative indexes as well as the problems regarding their evaluation. The research appeals to different approaches of creative society (including sociological, and philosophical) as well as methods used in different fields of the humanities (communication, media studies, narrative studies, and cultural studies). The author presents the key scholars of creative society and possible avenues of research emerging from this new subject.