Analysis of the Transformation of Traditional Chinese Art Communication Methods and the Reappearance of Cultural Connotations by Modern Media Technology

Abstract

The purpose of this study was to determine the effectiveness of both traditional and modern art communication methods regarding cultural authenticity, audience engagement, and cultural impact, and to observe how traditional practices of modern media technologies transform and maintain these practices. A mixed methods approach was used, which involved 100 survey participants (quantitative) as well as qualitative analysis of traditional and digital adaptations. Data were analysed quantitatively and qualitatively, through t tests and ANOVA and through archival and textual analysis on engagement, accessibility, and innovation. Based on the study's findings, traditional methods of Chinese art communication always outperformed modern methods in terms of cultural authenticity, audience engagement and cultural impact with statistically significant differences supported by medium to small effect sizes. Qualitative analysis showed how traditional practices – ink painting workshops, Kunqu Opera performance, and oral storytelling – have been effectively reimagined by modern media technologies including live streaming, augmented reality, and podcasts, achieving a wider outreach and better engagement. Cultural identities and innovation were also preserved on and transformed through their digital adaptations like CGI animations of shadow puppetry, virtual platforms built digitally scanned artefacts of embroidery, and VR simulation of the burnt out of lantern festival. Furthermore, traditional preservation methods like blue-and-white porcelain crafting and Guqin performances transitioned into digital archives and e-learning platforms, while historical ink paintings were integrated into interactive educational apps, blending traditional aesthetics with modern tools to expand cultural dissemination and accessibility globally.