Integration of Art Design and Advertising Creativity from the Perspective of Traditional Culture

Abstract

In today's increasingly fierce advertising competition, advertising creativity needs the agitation of ideas. We should not only maintain the foundation of national culture, but also perceive the changes of culture with the advance of the times, keep pace with the times, and make advertising creativity constantly updated, so as to better serve customers and consumers. As a carrier of consumption culture, advertising has developed with the civilization of human society. It can not only promote the sales of goods and make people understand the meaning of advertising, but also is a kind of mass consumption orientation. This paper studies the integration of art design and advertising creativity based on the perspective of traditional culture. As a new generation of designers, they must have a broad cultural perspective, consciously inherit China's excellent cultural heritage and traditional art, master the cultural essence of their own nation, draw essence from it, and make their own designs have national characteristics. Through research, the method in this paper is 13.54% better than the current one, which is suitable for wide application.