The Role of Cultural Symbols in Shaping National Identity: A Philosophical Inquiry into Chinese IP Design

Abstract

This study explores the construction and innovation of shared Chinese cultural symbols in IP design, aiming to enhance cultural heritage and global influence. It analyzes the theoretical foundations of cultural symbols and IP design, categorizing cultural symbols into historical relics, traditional festivals, and folk arts. Through case studies such as the Palace Museum’s cultural products, ‘Tang Palace Night Banquet’, and the game ‘Genshin Impact’, the research demonstrates strategies for integrating cultural symbols into IP design, including element extraction, storytelling, and value transmission. Challenges such as market dynamics, cultural misinterpretation, copyright issues, and talent shortages are addressed, with proposed solutions like market-oriented positioning, cross-cultural communication, legal safeguards, and professional training. The study emphasizes the potential of cultural symbols in boosting cultural soft power and fostering international cultural exchange, providing actionable insights for stakeholders in cultural industries.