Image, Symbol, and Philosophy: Meaning Construction and Semiotic Analysis in Graphic Design

Abstract

The justifications for design are different from those for art. Design education can be facilitated by establishing a solid theoretical foundation through scientific design processes. To determine whether the semiotic theories advanced by Saussure and Peirce may be used in poster design, we looked at graphic design curricula from these perspectives. Thirty students were divided using the matched groups design technique into a control group and an experimental group for the teaching experiment. The trial's findings showed that by incorporating semiotic theories into their designs, the experimental group's students outperformed the control group's students in terms of typography, image inventiveness, and total poster design score. The experimental group submitted four student-made posters to the 4^th Block of the International Triennial of Ecological Posters, and four of those posters were chosen. The training experiment's findings show that introducing semiotic theories to students in graphic design classes improves their ability to perceive things, fosters the development of their poster-designing abilities, and intensifies the posters' visual tension.