Exploring Role of Hofsted Cultural Dimensions on Entrepreneurial Intention: Mediating Role of Entrepreneur’s Proactive Behaviour

Abstract

Culture plays a very important role in shaping the behavior and intentions of individuals. It is vital to understand the cultural factors that can develop entrepreneurial intention among individuals. Therefore, this study examined the effect of collectivistic culture, social influence culture, and power distance culture on entrepreneurial intention. This research also examined the mediating effect of proactive entrepreneurial behavior. The data for the study were collected from entrepreneurs through questionnaires developed from past studies. The responses of the respondents were gathered using simple random sampling. The response rate of the study was 64.33%. The gathered data were analyzed using Smart PLS-4. The results of the study showed that collectivistic culture, power distance culture, and social influence culture have a significant effect on proactive entrepreneurial behavior. Moreover, proactive entrepreneurial behavior has a positive impact on entrepreneurial intention. The results also showed a significant mediating role of proactive entrepreneurial behavior as well. This study contributes to the body of literature by discussing the mediating role of proactive entrepreneurial behavior.