Estrategias emergentes de comunicación en entornos de educación híbrida: el rol de la ciberseguridad y la protección de datos en el compromiso estudiantil
Published 2025-09-15
Keywords
- hybrid education; communication strategies; cybersecurity; data protection; student engagement.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The aim of this study was to analyze the impact of emerging communication strategies in hybrid education settings, incorporating cybersecurity and data protection perception as key factors influencing student engagement. A quantitative approach was adopted using a non-experimental, cross-sectional, and correlational design. A structured questionnaire was administered to a sample of 320 university students enrolled in hybrid education programs during the 2024–2025 academic period. Data were analyzed using descriptive statistics, Pearson correlation, and multiple linear regression. The results reveal a positive and statistically significant relationship between perceived cybersecurity and student engagement, as well as a combined predictive effect of communication strategies and digital security on the behavioral, cognitive, and affective dimensions of engagement. Notably, the perception of secure digital environments showed a stronger influence on the affective dimension of student engagement. These findings indicate that cybersecurity and data protection should not be regarded solely as technical issues, but as psycho-educational factors shaping students’ learning experiences. It is concluded that integrating robust cybersecurity practices into educational communication strategies can enhance digital trust and strengthen student engagement in hybrid education contexts.