The Role Of Sports Newspapers In Shaping Sports Public Opinion (An Analytical Study Of El Heddaf International Newspaper)

Abstract

Through this research, we addressed the role of sports newspapers in shaping sports public opinion, given the status of sports media and its ability to influence the audience’s convictions and, in many cases, change their opinions and attitudes. The topic was approached analytically, relying on a content analysis of El Heddaf International newspaper in terms of how it employs journalistic genres: news, report, interview, reportage, portrait, report, column, and analytical article, and in terms of its ability to use all these genres in a balanced manner, considering that this contributes effectively to its capacity to create sound orientations and form opinions among sports readers that encourage adherence to the noble values of sport and promote society as a whole. We also sought to shed light on the topics on which El Heddaf International focuses during its coverage and publication, as well as the topics that did not receive attention and were not addressed.