The Smart Expansion Strategies for continuous Tourism development in Asir Region–Kingdom of Saudi Arabia 2025
Published 2025-11-10
Keywords
- The Effect, Smart Expansion, Strategies, Development, Tourism, Asir Region
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The objective of this study aims to determine the extent of tourism development expansion in the Asir region through a smart expansion strategy in the fields of tourism: land, sea, and air, which helps in the developmental sustainability of the region. Smart expansion strategies for Asir encompasses concentrating on customer-centric experiences, utilizing smart computer tools make it specific to an individual, and developing all the essential physical and organizational systems (like roads, airports, utilities, communication networks, and quality hospitality) needed to handle a high volume of visitors smoothly and safely, encouraging practices that protect the environment and support the long-term health of society and the economy, broadening the appeal to many kinds of visitors. The core plans include establishing a world-renowned center for nature-friendly and active tourism, elevating connectivity through the Air Connectivity Program, Incentivizing investors by creating successful local companies, attracting a dual market of national and global travelers to hit development goals. In essence, the strategy is a joint effort that relies on government investment and follows the nation's master plan for tourism.
In this research, the questionnaire was designed to collect information from a random sample within the tourism sector to verify its validity. The descriptive statistical method was then used to measure the questionnaire's validity and the validity of the hypothesis.