Published 2025-07-15
Keywords
- International market entry, foreign trade, multivariate analysis, citrus fruit, international market.
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
The main theme of this research is the International Markets Selection (IMS) for the diversification of organic tahiti lime exports from Colombia to the West Asian market. The main objective is the proposal of a multi-criteria model to systematically evaluate potential markets based on 4 dimensions: cultural, administrative, geographic-logistical and economic. At the methodological level, a mixed approach is implemented that integrates quantitative data, as well as the management of qualitative information validated by experts in organic tahiti lime exports in Colombia. The analysis is supported by the Multicriteria Decision Making Method and the AHP (Analytic Hierarchy Process) methodology. The results of the research show that the markets with the greatest potential for the export of organic tahiti lemons are Israel, Cyprus and the United Arab Emirates because of their strong infrastructure, economic stability and consumer preferences for organic foods. The conclusions highlight the importance of using the IMS Matrix as a strategic tool to reduce uncertainties and support decision-making by entrepreneurs and other stakeholders, highlighting its potential for adaptation to other agricultural subsectors. This model provides an innovative and structured approach to IMS, broadening the horizon of evaluative criteria to be considered and strengthening the interrelationship between academia and business.