Published 2026-02-15
Keywords
- Animation localisation; Local culture; Animated film director; Local animated films; Animated fillm production
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
Since 2015, Chinese animatied films frequently used folk tales or traditional visual styles, making them clearly indigenous. However, this trend has weakened in the past one or two years. While the output of domestic animations has gradually declined, the academic community has also begun to discuss the difficulties faced in producing localised animations. This study posits that such discussions often lack the valuable perspective of animated film directors, who actively contribute to the animation industry and are indispensable when deliberating on the production of animated films. To address this, this study employs in-depth interviews as a method of engagement with 19 seasoned Chinese animated film directors and experts, with the aim of understanding their cognition of and attitudes to animation localisation. It offers a fresh outlook on the localisation of animated films and aspires to provide valuable insights for animators at home and abroad.