Media Convergence: The Cross-Media Communication Revolution in the Post-Broadcast Era

Abstract

With the rapid development and widespread adoption of digital technology, digital media convergence has become an important trend in the development of the media industry in the new era. In order to comprehensively explore the trends and changes of digital media convergence in the new era, this essay first analyzes the essence and characteristics of digital media convergence, especially examining what changes will arise under the backdrop of new technologies in the modern era. Subsequently, utilizing theories from various disciplines such as communication studies, political science, and film studies, it dissects the changing features of digital media convergence trends, focusing on aspects like content innovation, technological advancement, and content dissemination. Qualitative and quantitative methods, including literature review, case analysis, trend analysis, and mind mapping, are employed to investigate these issues. Finally, from a theoretical perspective, it puts forth strategies and recommendations for developing digital media convergence, providing a theoretical reference for research and practice in related fields.