Building an Instructional Model Based on Constructivist Theory for Developing Emotional Intelligence and Persuasion Skills in Sales among Students of the College of Administrative and Financial Sciences at the Saudi Electronic University

Abstract

This study aimed to build an instructional model based on constructivist theory for developing emotional intelligence skills and persuasion skills in sales among students of the College of Administrative and Financial Sciences at the Saudi Electronic University. To achieve this aim, the researcher employed the descriptive-analytical method and the Delphi technique. The researcher prepared two lists, one for emotional intelligence skills and the other for persuasion skills in sales, and also designed a questionnaire to determine the suitability of the instructional model based on constructivist theory from the experts’ perspective through the Delphi technique. The findings identified the emotional intelligence skills and persuasion skills in sales required for students of the College of Administrative and Financial Sciences, as well as the procedural steps necessary for building the proposed model. The mean score for the suitability of the instructional model based on constructivist theory from the experts’ perspective was 3.56, with a standard deviation of 0.87, indicating a high level of agreement. In light of these findings, the study presented a set of recommendations, including the need to implement the instructional model based on constructivist theory to develop emotional intelligence skills and persuasion skills in sales among students of the College of Administrative and Financial Sciences.