Vol. 21 No. 11s (2024): Volume 21, Number 11s – 2024
Original Article

Characterization of the Supply Chain in the Horticultural Production Process Under the Scor Model in the Province of Tundama, Boyacá

Published 2024-11-10

Keywords

  • Horticultural supply chain; SCOR model; logistics; sustainable agriculture; Colombia; producers; marketing; supply chain characterization; Boyacá.

Abstract

This study characterizes the supply chain of the horticultural sector in the province of Tundama, Boyacá (Colombia), using the SCOR (Supply Chain Operations Reference) model as a guiding framework. Through a mixed-method approach—combining bibliometric analysis, surveys, interviews, and statistical processing—the research identifies critical gaps and improvement opportunities in the areas of production, sourcing, distribution, marketing, and sustainability. The findings reveal a predominantly traditional agricultural structure with limited adoption of advanced technologies, infrastructure deficiencies, high logistical costs, and weaknesses in marketing channels and customer loyalty. Despite these challenges, there is a high willingness among producers to adopt technological innovations and improve sustainability practices. The application of the SCOR model facilitated a comprehensive diagnosis of the chain's strengths and weaknesses, laying the foundation for strategic improvements and more resilient, competitive horticultural supply chains in the region.