A Comparative Analysis of Corporate Social Responsibility Practices in Public and Private Sector Banks: Evidence from Jaipur

Abstract

Banking institutions occupy a strategic place in national development because their corporate social responsibility extends beyond philanthropy to include financial inclusion, community welfare, ethical conduct, stakeholder accountability, customer protection, employee welfare and support for vulnerable groups. The present study compares CSR practices in selected public and private sector banks operating in Jaipur. The study is based on a sample of 200 bank employees selected from State Bank of India, Punjab National Bank, HDFC Bank Ltd. and ICICI Bank Ltd. A structured questionnaire was used to measure CSR perception across five dimensions, namely leadership vision, employee-related CSR, customer-related CSR, accountability and community development. The study applies descriptive statistics, independent sample t-test and multiple regression analysis to examine differences between public and private sector banks. The findings indicate that private sector banks report stronger perceived performance in leadership vision, customer-related CSR and accountability, while public sector banks report stronger visibility in community development activities. The results support the view that CSR in banking is not limited to donations, but is linked with stakeholder responsibility, institutional legitimacy and long-term trust building. The study contributes a structured and measurable framework for comparing CSR practices in public and private sector banks at the city level.