Conceptual Development and Critical Thinking in Research Training: Applied Study to Market Research Students
Published 2024-11-25
Keywords
- critical thinking, conceptual evolution, metacognition, motivation, deep learning
This work is licensed under a Creative Commons Attribution 4.0 International License.
Abstract
This article presents the results of a study conducted with 25 students enrolled in the Market Research course of the Business Administration program at UPTC, Chiquinquirá Sectional, whose main objective was to analyze conceptual development through the application of the critical thinking taxonomy proposed by (Zambrano, Rodríguez & Giraldo 2024). A didactic unit was designed incorporating 16 structured grids to promote metacognition, motivation, and deep learning, based on constructivist foundations. The results were quantitatively evaluated using the paired-samples t-test and Spearman correlation analysis, showing significant improvements in higher-order cognitive skills and informed decision-making. The study demonstrates that critical thinking can be effectively promoted in university education contexts through intentional pedagogical interventions.