Analysis of the Application of Digital Media Art in Chinese Non-Legacy Culture

Abstract

Digital media, as a new type of communication medium, plays an important role in the protection of intangible cultural heritage. For digital media is a kind of, can be innovative to the protection method of intangible cultural heritage, at the same time in the technology to provide a lot of support to the non-heritage culture. Intangible heritage as the heritage of national culture, its protection and inheritance is of great significance, at the same time in the protection of intangible heritage should be combined with the pace of the new era, effectively improve the efficiency of protection. This paper mainly analyzes the forms and cases of digital media art in the non-heritage culture, explains the specific significance of digital media art in the inheritance and protection of China's non-heritage culture, interviews the inheritors of the intangible cultural heritage to further find out the challenges encountered by digital media art in the process of spreading China's non-heritage culture, and gives countermeasures to cope with these challenges.