Changes and Challenges of News Communication in the Digital Age

Abstract

Rapidly developing Internet technology has given rise to new ways of presenting and disseminating information, catering to the audience's mobile, fragmented reading habits of the audience, bringing a great impact on traditional media. Traditional media are facing an urgent transformation, looking for a new way out under the new communication environment. How to recognize the audience in the digital era and understand the audience's way of using media will be a kind of exploration, a kind of change and a kind of development for traditional media. This paper summarizes the current situation of news dissemination in the digital era by conducting a questionnaire survey on readers who have watched CCTV news or People's Daily and other news. Finally, it puts forward positive suggestions and optimization paths from different dimensions, such as improving content quality, innovating product forms, establishing two-way interaction, strengthening technical support and talent training. The article aims to explore feasible paths for the transformation of traditional media in the digital era.