E-commerce Platforms and Enhanced Food Traceability: Exploring Supply Chain Integrity and Consumer Empowerment

Abstract

Food traceability is an important part of food safety management, which involves food production, processing, storage, transportation, sales and other links. Food traceability can trace the source of food and understand its flow in the supply chain, so as to find and deal with food safety problems in time. As an emerging business model, e-commerce platform has the characteristics of data centralization, transaction transparency, and fast information transmission, which provides new possibilities for food traceability. This paper mainly expounds the challenges of food traceability in the traditional business environment, analyzes the role of e-commerce platform in food traceability, and further puts forward suggestions to help e-commerce platform to strengthen food traceability.