The Role of Artistic Expression in Shaping Brand Identity: An Empirical Study of Art Integration in Advertising Campaigns

Authors

  • Feng Tan Arts and Media College, WUHU Institute Of Technology, Wu Hu, 241000, An Hui, China
  • Ping Xing Arts and Media College, WUHU Institute Of Technology, Wu Hu, 241000, An Hui, China
  • Mei Wang College of Vocational Normal Education, WUHU Institute Of Technology, Wu Hu, 241000, An Hui, China

Keywords:

Artistic Expression; Brand Identity; An Advertising Campaign

Abstract

In the period of market-oriented economy, enterprises are facing increasing competitive pressure, how to improve the competitiveness of enterprises, has become the core topic in the development of enterprises. Among them, it has become an effective and necessary means to build brand identity, enhance brand influence, and build competitive advantage through brand. In the research, this paper explores the role of artistic expression in brand building.

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Published

2025-02-10

Issue

Vol. 21 No. 5 (2024): Volume 21, Number 5 – 2024

Section

Original Article