Cultura: International Journal of Philosophy of Culture and Axiology

Vol. 21 No. 5 (2024): Volume 21, Number 5 – 2024
Original Article

The Role of Artistic Expression in Shaping Brand Identity: An Empirical Study of Art Integration in Advertising Campaigns

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  • Feng Tan,
  • Ping Xing,
  • Mei Wang
Feng Tan
Arts and Media College, WUHU Institute Of Technology, Wu Hu, 241000, An Hui, China
Ping Xing
Arts and Media College, WUHU Institute Of Technology, Wu Hu, 241000, An Hui, China
Mei Wang
College of Vocational Normal Education, WUHU Institute Of Technology, Wu Hu, 241000, An Hui, China
DOI: https://doi.org/10.70082/cijpca.v21i5.382

Published 2025-02-10

Keywords

  • Artistic Expression; Brand Identity; An Advertising Campaign

Abstract

In the period of market-oriented economy, enterprises are facing increasing competitive pressure, how to improve the competitiveness of enterprises, has become the core topic in the development of enterprises. Among them, it has become an effective and necessary means to build brand identity, enhance brand influence, and build competitive advantage through brand. In the research, this paper explores the role of artistic expression in brand building.

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