Digital Innovation and its Impact on the Aesthetic Experience of Films: An Analysis of the Role of Technology in Visual Communication

Abstract

Digital technology is the main means of visual communication at the present stage, which is the innovation of digital technology in the early 21st century into various fields of film creation to open up the digital film era. With the intervention of digital technology, digital film aesthetics presents the characteristics of complexity, pluralism and modernity. The innovation of digital technology affects all aspects of film development and provides a new Angle for the creation of film aesthetics in the new era. At the same time, the demand and expectation of the film audience have also changed, from the traditional rational perception to the perceptual entertainment, and put forward new requirements for the visual communication mode of the film, which also shows that the traditional expression method of the film art is no longer enough to support the transformation of the modern consumer market. How to give full play to the advantages of digital technology in film visual communication and help film art to construct a new aesthetic paradigm has become a new concept of digital practice in film creation. In order to analyze the impact of digital innovation on film aesthetic experience, a series of new manifestations of digital innovation in film visual communication are summarized through literature analysis and data analysis, and new concepts about the evolution tendency of film visual communication under digital technology innovation are put forward, based on which the impact of digital technology innovation on film aesthetic experience is judged.