Vol. 20 No. 3 (2023): Volume 20, Number 3 – 2023
Original Article

The Modular Design for the Creation of Ceramic Products to Revitalize the Local Industry

Safaa Ibrahim Abd EL-Fattah Hanafy
Professor, Product design department, Design and Art College, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia
Haya Abdul Rahman Al-Rashoud
Assistant Professor, Product design department, Design and Art College, Princess Nourah bint Abdulrahman University, Riyadh, Saudi Arabia

Published 2024-02-21

Keywords

  • Ceramic Products,
  • Cultural Philosophy,
  • Innovation,
  • Modular Design,
  • Product Design,
  • Regional Development
  • ...More
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Abstract

This study investigates the incorporation of modular design concepts to rejuvenate the ceramic sector in Saudi Arabia, with a particular focus on cultural, economic, and philosophical aspects. The study offers a thorough examination by employing an interdisciplinary method that combines design theory, cultural philosophy, and industry development. By conducting comprehensive literature studies and participant questionnaires, this study assesses user satisfaction and investigates the impact of standard design, cultural importance, and philosophical factors in the ceramic sector. This study utilises a combination of descriptive and analytical research methodologies to evaluate proposed designs. The assessment is conducted through the administration of two questionnaires, one including 35 participants and the other comprising 20 professionals. The findings indicate that consumers in Saudi Arabia have a preference for colours that are consistent and designs that are unique, with a particular emphasis on regional relevance. The research highlights both the potential benefits of modular design and the important knowledge it offers to designers. It emphasises the crucial role of local ceramic industries in promoting cultural continuity and improving marketing tactics.