Employing Elements of Heritage in Creating Designs for Women’s Tourism Products

Abstract

This research explores integrating heritage elements into women's tourism product design, focusing on preserving Saudi cultural heritage and empowering women. Through surveys, literature review, and participant feedback, it aims to reveal best practices for seamless heritage integration. Findings emphasize consumers' high valuation of heritage elements, recognizing their role in enhancing authenticity, aesthetics, and gift suitability. Identified areas for improvement include product allure and manufacturability. Employing an experimental framework, the study provides insights into suitable heritage elements. Descriptive and analytical methods complement the experimental approach. Drawing from (59) user respondents and (21) arbitrators, the study evaluates designs pragmatically. In conclusion, it highlights the merits of infusing heritage elements and recommends cultivating cultural and philosophical dimensions in women's tourism products. Reflecting on women's tourism product evolution, it enriches discussions on culture and philosophy in contemporary design.