Research on the Impact of Cultural Differences on the Spread of Values in International Communication from the Perspective of Linguistics

Abstract

Linguistics is the scientific exploration of human language and serves as a foundational discipline. Language serves as the cornerstone of human interaction, enabling communication across cultures. Our main objective is to investigate the impact of cultural differences on the spread of values in international communication from a linguistic perspective. Specifically, the study will examine how different cultures utilize language to express and encode their core values. Our study was conducted at the International Cultural Exchange School, Donghua University (Shanghai, China), offering a unique environment for exploring cultural differences in communication. The study involved a random recruitment of 140 participants. The group had 70 Chinese participants, 70 Western participants from countries. The findings showed that cultural differences were evident in time orientation and communication styles. Participants from Western backgrounds tended to score higher on a future-oriented time perspective compared to their Chinese counterparts. Also, there were differences in interpersonal relationships, and social hierarchy that influenced the spread of cultural values during communication. Our study demonstrates that cultural backgrounds significantly influence how individuals communicate values and by understanding these variations, we can improve cross-cultural communication and foster greater global cooperation on issues.