Cross-Cultural Communication from The Perspective of Film and Television Studies: Exploring the Transmission of Cultural Values Through Film and Television Art In The Context of Globalization

Abstract

The emergence of digital media technologies has fundamentally reshaped the landscape of information dissemination. Our study explored how participants perceive the portrayal of Chinese culture in film and television.  A key theme emerged around the accuracy and diversity of cultural representation. Participants expressed appreciation for depictions of Chinese traditions but also noted concerns about perpetuating stereotypes.  The vastness and regional variations within China were acknowledged, highlighting the challenge of representing it all in media. Participants observed the influence of Western styles on content and production, evident in comparisons between action films like "Wolf Warrior" and contemporary dramas like "My Sunshine." Participants noted how films and TV shows subtly embed values through narratives, character interactions, and visuals. For instance, "Farewell My Concubine" showcased filial piety. Concerns were raised regarding the potential influence of certain portrayals, particularly nationalistic themes, on younger viewers ("Wolf Warrior"). Finally, the study identified factors contributing to the appeal of Chinese films and TV shows. High production quality, engaging characters, and compelling narratives were highlighted as key draws for viewers of diverse backgrounds (applicable to all films/TV shows). In conclusion, this study provided a nuanced understanding of how participants perceive the portrayal of Chinese culture in film and television.