Crafts and History: An Investigation of the Rise and Fall of Chiang Mai Lacquer Art under the "OTOP" Strategy in Northern Thailand

Abstract

This paper delves into the rise and fall of Chiang Mai lacquer art in the northern region of Thailand, with a focus on its development under the "OTOP" strategy. Handicraft, as an important carrier of cultural inheritance, faces challenges in the era of globalization. As a typical representative, Chiang Mai lacquerware combines ancient lacquerware production techniques with modern market demand, striving to balance commercial success with cultural heritage. The paper first explores the status of northern Thailand handicrafts in society and culture, with a particular focus on the historical development of Chiang Mai lacquer art. Subsequently, the paper analyzed in detail the impact of the "OTOP" strategy on Chiang Mai lacquerware and pointed out its positive role in protecting and developing local handicrafts. Subsequently, this article delves into the relationship between Chiang Mai lacquer work and market changes, using tourist shopping behavior as an example to analyze the influencing factors of tourists purchasing lacquer work handicrafts, while emphasizing the importance of balancing commercialization and cultural protection. In short, the development experience of Chiang Mai lacquerware provides beneficial insights for the survival and development of traditional handicrafts in modern society.