Research on the Development Path of Homogenization in Cultural and Creative Products Under the Background of Cultural and Creative Homogenization

Abstract

Cultural and creative industries are an important part of China's economic development, and the development and promotion of cultural and creative products is its core. However, with the continuous expansion of the market, the phenomenon of homogenization is becoming more and more serious, and the differentiation and innovation of cultural and creative products are challenged. Based on this, this paper aims to explore the development path of innovative products under the background of cultural and creative homogenization, and put forward countermeasures to promote their sustainable development, including deeply excavating regional culture based on local content characteristics, exploring cooperation mechanisms with design enthusiasts in colleges and universities, strengthening the cultivation of professional talents, and giving play to the guiding role of the government. The effective performance of these countermeasures avoids the homogenization of cultural creation to a certain extent and realizes sustainable development.