Leveraging Intangible Cultural Heritage to Promote Sustainable Growth through Cultural Tourism

Abstract

Intangible Cultural Heritage (ICH) includes traditions, knowledge, skills, and expressions that have been passed down through generations, encouraging diverse cultures, social unity, and identity in communities across the world. Explore the transformational potential of commercial cultural tourism (CCT) to leverage intangible cultural resources for long-term growth and local economic growth in China's minority regions. Questionnaires were distributed throughout the selected area to gather primary data, which has accomplished 18 Chinese national-level intangible cultural heritage programs. We employed quantitative data analysis to investigate interactions between cultural tourist engagement and the economic impact of intangible cultural heritage preservation and regional growth. These surveys were established to collect information about attitudes, opinions, and behaviors relating to cultural tourism and intangible cultural resources. The acquired data was then examined using AMOS analytical software. In this research, we found that commercial tourism has provided an alternative pathway for the inventive growth of cultural traditions. Commercial cultural tourism has the potential to raise not just excitement for the distribution of intangible cultural heritage but also the intensity with which it is discovered, protected, and utilized. Tourism has contributed to the regional economy. Commercial cultural tourism has a greater positive impact on the long-term growth of intangible cultural heritage.