Cultural Identity Negotiation in Cross-Cultural TV Dramas: A Communication Analysis

Abstract

Cultural identity negotiation in cross-cultural television dramas is a multifaceted process critical to understanding contemporary society. This study uses qualitative content and discourse analysis to investigate this complex phenomenon, providing a fresh viewpoint beyond conventional research methodologies. This study explores the visual and linguistic elements that shape and reflect cultural identity by integrating visual culture and communication studies. The characters in these multicultural TV shows navigate their identities through linguistic choices, visual representations, and narrative methods. Drawing from insightful case studies of "Master of None," "Mozart in the Jungle," and "Fresh Off the Boat," this paper explores the complexities of these cultural negotiations. This interdisciplinary approach emphasizes the value of cross-disciplinary collaboration among scholars and advances the understanding of how cultural identity is represented in the media. Ultimately, this study has beneficial implications for media producers, encouraging realistic and diverse representation, superb narrative, and cross-cultural connection through media.