Exploring Communication Innovations in Chinese Cultural Television: Insights from Traditional Media

Abstract

In the realm of Chinese cultural television (TV), the integration of traditional media with modern communication technologies presents unique opportunities and challenges. This study investigates how various TV and online audio-visual programs, such as cultural shows, variety programs, and short video formats, strategically utilize visual rhetoric, topic selection, and emotional expression to portray a positive image of China internationally. Drawing insights from recent developments in media integration and communication strategies, this research aims to analyze and propose effective methods for improving the international appeal and cultural dissemination of Chinese audio-visual literature and art. By examining case studies like China in Classics and Dance Millennium, which highlight different approaches to integrating traditional cultural themes with contemporary media formats, this study contributes to understanding how these programs can effectively resonate with global audiences while promoting a nuanced understanding of Chinese cultural heritage.