Research on the Strategy and Visual Expression of Clor Semantics in High-end Brand Image Building

Abstract

In view of the important role of color in high-end brand image shaping, from the strategic choice of color semantics and visual expression of two aspects, the use of color visual perception and color imagery, under the principle of color reconciliation, matching ratio calculation. Based on Prachik color emotion as well as cultural and emotional expression characteristics, the color emotion space is constructed. Through the relationship between the main color of the image and the color emotional space, the visual feeling of the brand color, the association design of color and emotion were analyzed. Visual technology and Gaussian difference analysis are introduced to identify the key elements and color distribution in the image, and fuzzy hierarchical analysis is used to complete the assessment of the expressive power of the visual design of high-end brand image, and analyze and validate the effect of color text emotion retrieval, with a high checking rate of 94.23%, an F1 value of 93.03%, and the highest frame rate of the visual perception assessment of 0.8035. There is a high degree of correlation between the color features of each high-end brand and the semantics of the brand image. brand image semantics have a highly correlated relationship, the mean value of correlation is 90, and the visual design has a significant impact on the brand image influence degree, the mean value is 87.64. This study emphasizes the key role of color in brand image shaping, and it will also provide useful insights and guidance for each brand enterprise in the field of design.