Integrating Digital Innovation with Anhui Phoenix Painting Art: A New Era of Cultural Heritage Preservation

Abstract

Anhui Phoenix Painting Art, a traditional folk painting from Anhui Province, China, has over 600 years of history, originating in the Ming and Qing Dynasties. Known for its vibrant colors and intricate depictions of the phoenix, this art symbolizes prosperity, harmony, and cultural identity. However, today's rapid modernization and globalization pose challenges to its preservation. This research explores the role of digital technologies, such as augmented reality (AR), virtual reality (VR), and 3D modeling, in preserving and promoting Anhui Phoenix Painting Art. Through qualitative research, including ethnographic fieldwork and interviews, this study examines how digital innovations can safeguard this art form, engage younger generations, and ensure its relevance in the modern world. The findings demonstrate that these technologies enhance public accessibility and prevent physical deterioration while offering immersive and interactive experiences for audiences. The research concludes that integrating digital tools with traditional artistry provides a sustainable path for preserving Anhui Phoenix Painting Art while maintaining its cultural and historical authenticity.