Deep Media Integration: Cultivating Comprehensive Capabilities of Media Professionals

Abstract

Under the general trend of media convergence and transformation, the media industry and form have changed dramatically, putting forward new requirements for practitioners in terms of practicability, convergence and innovation, which are more refined and specialized. The article introduces the characteristics of the deep integration of media from the perspective of communication concepts, operation platforms and communication methods, and analyzes the recruitment needs of the media industry. The article analyzes the recruitment needs of the media industry, and learns that the media industry requires not only high professional competence, but also a wide range of practical skills, such as the skillful use of information technology tools, various office software, and the ability to produce text, video and photo content. Based on the analysis of the problems in the training of media majors in LG colleges and universities. The results show that the practical courses of media majors only account for about 1/3 of the major courses, only 48.7% of the teachers belong to media majors, and teachers born in 1976-1982 account for about 53.85% of the whole teaching staff. This means that there are problems such as insufficient practical teaching, relatively weak media theory foundation of teachers, fewer young teachers, and difficulty in adapting to the new media environment in this school. In view of this, based on connectionist learning theory, the article proposes integrated curriculum design, extended teaching mode, and composite talent training cultivation mode from the basic process of learning and the core elements of talent cultivation, expecting to make the media professionals cultivated in colleges and universities more adaptable to today's media development, and more in line with the employment standards of the media industry.