This study intends to explore adaptive security models that possess the capability to dynamically adapt and respond to emerging cyber threats, taking into account the rapid evolution of technology. Examine the incorporation of security measures that prioritise the needs and preferences of users, recognising the significant involvement of end-users in both the prevention of cyber-attacks and the response to security incidents. This analysis aims to evaluate the economic consequences associated with the adoption of comprehensive cybersecurity measures, taking into account the cost-effectiveness and advantages of e-commerce platforms of different scales. This study aims to conduct comparative analyses across various industries in order to determine whether the efficacy of cybersecurity measures differs between the e-commerce sector and other sectors. The integration of behavioural studies into the analysis of user responses to security measures offers valuable insights for the development of user-friendly and efficient cybersecurity protocols. Furthermore, the study also provided confirmation of the negative correlation between employee-culture fit and employee turnover intention. This study makes significant contributions to the existing body of knowledge, as only a limited number of studies have previously examined the relationship between cultural diversity in work teams, interpersonal conflict, and its subsequent impact on turnover intention. Furthermore, the limited investigation of the moderating influence of team communication inclusion and inclusive relationships in previous research underscores the significance of this study's contribution to the existing literature. Furthermore, there is a limited amount of research available on the topic of employee-culture fit, underscoring the significance of this study as a valuable addition to the existing body of knowledge.