Blending Tradition with Trend: Heritage-Inspired Elements in Today’s Popular Toys
VOLUME 22, 2025
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
International College, Krirk University, Thailand
Abstract
The popularity of mass-produced, technologically advanced alternatives is causing heritage toys, which are rich in cultural and historical importance, to become increasingly rare. The preservation of cultural legacy for future generations depends on efforts to bring antique toys back to life and incorporate them into modern designs. This study investigates how traditional cultural themes coexist with modern styles to explore how heritage-inspired elements could be included in current toy designs. 500 participants' responses are gathered using a survey-based methodology, which focuses on their preferences for toys with heritage themes. 200 toy buyers were excluded, and the final analysis focused on 300 toy buyers, and participants were chosen according to specific exclusion criteria. When using the Semantic Differential Scale (SDS) to measure consumer perceptions of product satisfaction, feedback questions addressed topics such as design, material quality, functionality, cultural heritage, pricing, and future purchasing intent. It analyses the feedback survey data of heritage-inspired toys using three statistical techniques: cluster analysis, correlation analysis, and multivariate analysis of variance (MANOVA). These findings imply that contemporary fused toys perform noticeably better in terms of consumer satisfaction and appeal than traditional-only toys. These findings highlight how fused toys, which combine traditional and modern design features, improve customer preferences, particularly among parents and regular toy purchasers.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.