Urban Consumption Dynamics And Segmentation Rfm: Sociodemographic Characterization Of Customers In Crm Systems For Commercial Optimization
VOLUME 22, 2025
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
Abstract
This study examines the relationship between urban development and consumption patterns in Bucaramanga, focusing on the impact of the Centro Comercial Cacique, the region's largest shopping center. Using a quantitative approach grounded in Customer Relationship Management (CRM) system data, we analyze visitor flows, sales performance, and purchasing behaviors alongside surrounding urban dynamics. From a total universe of 823,734 transactional records, we examined a cleaned sample of 81,853 unique clients with complete demographic information. The results reveal significant changes in consumer habits and mobility patterns influenced by architectural design and the mall's strategic location. Additionally, a catalytic effect on nearby urban development is identified, particularly in the Provenza, Cabecera, and Mutis districts. The findings provide valuable insights for urban planners, policymakers, and commercial developers, emphasizing the importance of integrating real-time consumer data into sustainable urban planning strategies.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.