Perception Of Consumer Behavior And Its Impact On The Profitability And Financial Sustainability Of Commercial Establishments In The Special Tourist And Cultural District Of Riohacha
VOLUME 21, 2024
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
Nair Cantillo Campo
Carlos Julio Pedraza Reyes
Eduard José Ramírez Freyle
Abstract
The purpose of this article is to analyze the perception of consumer behavior and its impact on the profitability and financial sustainability of commercial establishments in the Special Tourist and Cultural District of Riohacha, taking into account the sensory dynamics of perception and subliminal perception, based on theories of Schiffman and Lazar (2010), Solomon (2008), Valbuena (2017. The study is based on the importance of the perception of consumer behaviour in commercial establishments and its relationship with financial profitability. The methodology used was quantitative, with a descriptive and cross-sectional design, using surveys applied to the managers and customers of the commercial establishments. The results show that consumers highly value the quality of service and customer service, which significantly influences their purchasing decisions. In addition, sensory and subliminal perception plays a crucial role in customer satisfaction and loyalty, highlighting the importance of a marketing strategy that considers these perceptual aspects to achieve profitability and financial sustainability of commercial establishments
Keywords :
consumer behavior, consumer perception, financial sustainability, commercial dynamics, Riohacha.
Erin Saricilar
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Abstract
Atherosclerotic disease significantly impacts patients with type 2 diabetes, who often present with recalcitrant peripheral ulcers. The angiosome model of the foot presents an opportunity to perform direct angiosome-targeted endovascular interventions to maximise both wound healing and limb salvage. A systematic review was performed, with 17 studies included in the final review. Below-the-knee endovascular interventions present significant technical challenges, with technical success depending on the length of lesion being treated and the number of angiosomes that require treatment. Wound healing was significantly improved with direct angiosome-targeted angioplasty, as was limb salvage, with a significant increase in survival without major amputation. Indirect angioplasty, where the intervention is applied to collateral vessels to the angiosomes, yielded similar results to direct angiosome-targeted angioplasty. Applying the angiosome model of the foot in direct angiosome-targeted angioplasty improves outcomes for patients with recalcitrant diabetic foot ulcers in terms of primary wound healing, mean time for complete wound healing and major amputation-free survival.
Keywords :
Diabetic foot ulcer, angiosome, angioplasty