This article addresses the problem and need to understand and optimize teaching and the appropriation of culture in the digital realm. It identifies the dichotomy between how culture has been transmitted and how its understanding could be facilitated in the contemporary era. The main objective is to reflect on and understand the fundamental contexts and postulates of a didactic theory. It also seeks to analyze the relationship between models of digital understanding and new mediations for content dissemination. The methodology is based on reflection and analysis of data and indicators from two institutional documents of the Ministry of Information and Communication (MINTIC) in Colombia. On the one hand, it focuses on the basic models of cultural understanding: the reproduction model, which shows the teaching and appropriation of digital culture through elites, and the cultural appropriation model. On the other hand, the media hybridization between communication and transmedia is addressed, offering countless platforms for publishing content thanks to digitalization and media convergence, in order to understand transmedia didactics, with its multiplicity of platforms and formats, as well as digital cultural appropriation in a more dynamic and accessible way.