The article provides a philosophical analysis of the interrelation between art, personality, and the processes of globalization in the context of contemporary humanitarian concepts. The aim of the study is to reveal the ontological and cultural potential of art as a space for the formation of personal and collective identity under conditions of global sociocultural transformation. The methodological basis of the work consists of hermeneutic and comparative-philosophical approaches, as well as elements of phenomenological analysis. As theoretical reference points, the ideas of M. Heidegger, C. Taylor, and E. Cassirer are employed, allowing art to be considered as a way of disclosing the truth of being, a form of symbolic cognition, and a means of personal self-determination. It is shown that, in the context of globalization, art performs a dual function: on the one hand, it contributes to the universalization of cultural forms and the expansion of intercultural dialogue; on the other hand, it resists cultural homogenization by preserving unique modes of meaning-making. The conclusion is drawn that art serves as an important mediator between global processes and the preservation of individual and cultural identity.