Cultura

Cross-Cultural Cinematic Analysis: Investigating Cultural Discounts in Chinese Audiences’ Reception of Korean Science Fiction Film the Host

VOLUME 22, 2025

The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review

VOLUME 6, 2023

Xiaotian Gao, Ph. D
Faculty of Art and Social Sciences, Universiti Malaya, Kuala Lumpur, Malaysia, 50603.
Hamedi Mohd Adnan
Professor, Faculty of Art and Social Sciences, Universiti Malaya, Kuala Lumpur, Malaysia, 50603
Changsong Wang
Associate Professor, School of Communication, Xiamen University Malaysia, Sepang, Malaysia, 43900.

Abstract

Cultural discount denotes the diminished worth of foreign films in the context of cross-cultural communication, stemming from incongruities in the cognitive frameworks, values, and ideologies of local audiences. This phenomenon is significant for prolific film-producing nations like Korea. Over the last three decades, Korea has established itself as a cinematic powerhouse, offering a diverse range of film genres, including science fiction. Despite achieving domestic recognition and international acclaim, the Korean science fiction film The Host (2006) encountered cultural discount in China. A qualitative survey of 36 Chinese viewers were conducted to explore the cultural discount imposed by The Host. The study covered various content elements, revealing that while some aspects had limited impact on the cultural discount perceived by Chinese audiences, the most significant lack of understanding was observed in the areas of plot, theme, and ending. This paper suggests that Chinese viewers’ cultural discount experience stems from two key dimensions: unfamiliarity with the authentic Korean society, especially regarding society’s anti-Americanism and government mistrust, and the film’s fundamental role as a political satire, a genre rarely found in China. This scarcity hinders their ability to comprehend the film’s satirical elements, resulting in cultural discount.

Keywords : Cultural discount, Film, Audiences’ reception, Science fiction film, Political satire film.
Erin Saricilar
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.

Abstract

Atherosclerotic disease significantly impacts patients with type 2 diabetes, who often present with recalcitrant peripheral ulcers. The angiosome model of the foot presents an opportunity to perform direct angiosome-targeted endovascular interventions to maximise both wound healing and limb salvage. A systematic review was performed, with 17 studies included in the final review. Below-the-knee endovascular interventions present significant technical challenges, with technical success depending on the length of lesion being treated and the number of angiosomes that require treatment. Wound healing was significantly improved with direct angiosome-targeted angioplasty, as was limb salvage, with a significant increase in survival without major amputation. Indirect angioplasty, where the intervention is applied to collateral vessels to the angiosomes, yielded similar results to direct angiosome-targeted angioplasty. Applying the angiosome model of the foot in direct angiosome-targeted angioplasty improves outcomes for patients with recalcitrant diabetic foot ulcers in terms of primary wound healing, mean time for complete wound healing and major amputation-free survival.
Keywords : Diabetic foot ulcer, angiosome, angioplasty