Effects of Perceived Values (Personal, Social, Economic) and Destination Attributes on Tourist Satisfaction: Moderating Role of Destination Product Knowledge
VOLUME 20, 2023
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
Associate Professor, Department of Management, School of Business, King Faisal University, Al-hasa, Saudi Arabia
Assistant Professor, Department of Tourism and Hotel Management, Collage of Tourism and Archaeology, King Saud University, Riyadh, Saudi Arabi
Abstract
The objective of this study was to examine the various aspects of perceived value in tourism packages chosen by religious tourists and to assess the impact of these dimensions on tourist satisfaction. This study encompasses various dimensions of perceived value, namely perceived quality, price, emotional value, social value, physical attributes, and non-physical attributes. Additionally, the study also examined the moderating effect of destination product knowledge. In order to achieve the intended objective, data was gathered from a sample of 287 tourists visiting religious places. The data that was gathered was subjected to analysis using the Statistical Package for the Social Sciences (SPSS), employing techniques such as simple linear regression and moderation analysis. The results of the study indicated that the six dimensions of perceived value, previously mentioned, were significant predictors of tourist satisfaction with the chosen religious tourism package. Additionally, it was discovered that having a comprehensive understanding of the destination product played a crucial role in influencing the connection between emotional value and tourist satisfaction, as well as social value and tourist satisfaction. This study makes a significant scholarly contribution to the literature on tourism and hospitality by addressing the lack of comprehensive understanding regarding the multifaceted aspects of perceived value in the context of religious tourism, specifically focusing on Islamic religious tourism. Furthermore, researchers have also investigated the moderating effect of destination product knowledge, thereby making a valuable contribution to the existing body of knowledge.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.