Developing a Social Media Marketing Model for Standalone Coffee Shops in Districts 1 and 2 of Cavite: An Analysis of Customer Engagement
VOLUME 23, 2026
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
Rocel H. Ngirngir
Abstract
This study explores the role of social media, specifically Facebook, in enhancing customer engagement for standalone coffee shops in the Cities of Bacoor and Imus, Districts 1 and 2 of Cavite. Using a mixed-methods descriptive research design, the research identified three key social media marketing strategies employed by these businesses: consistency in posting, the use of visually appealing content, and tailoring posts to target market segments. These strategies were analyzed within the framework of the Customer Engagement Model, which highlights six major factors: Value, Trust, Affective Commitment, Word of Mouth, Loyalty, and Brand Community Involvement. Quantitative data revealed strong customer reliance on Facebook for updates and purchasing decisions, while qualitative insights highlighted its role in fostering community-driven interactions and building trust. The study also presents a modified Social Media Marketing (SMM) Model, integrating these findings into actionable strategies for coffee shops to enhance customer engagement and business sustainability.
Keywords :
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Erin Saricilar
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Abstract
Atherosclerotic disease significantly impacts patients with type 2 diabetes, who often present with recalcitrant peripheral ulcers. The angiosome model of the foot presents an opportunity to perform direct angiosome-targeted endovascular interventions to maximise both wound healing and limb salvage. A systematic review was performed, with 17 studies included in the final review. Below-the-knee endovascular interventions present significant technical challenges, with technical success depending on the length of lesion being treated and the number of angiosomes that require treatment. Wound healing was significantly improved with direct angiosome-targeted angioplasty, as was limb salvage, with a significant increase in survival without major amputation. Indirect angioplasty, where the intervention is applied to collateral vessels to the angiosomes, yielded similar results to direct angiosome-targeted angioplasty. Applying the angiosome model of the foot in direct angiosome-targeted angioplasty improves outcomes for patients with recalcitrant diabetic foot ulcers in terms of primary wound healing, mean time for complete wound healing and major amputation-free survival.
Keywords :
Diabetic foot ulcer, angiosome, angioplasty