Influencer Marketing in the Digital Age: Analyzing Strategies, Consumer Behavior, and Brand Communication
VOLUME 21, 2024
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
Weiping Qin
College of Journalism and Communications, Shanghai Jian Qiao University, Pudong 201306, Shanghai, China
College of Journalism and Communications, Shanghai Jian Qiao University, Pudong 201306, Shanghai, China
Fangping Qin
College of Journalism and Communications, Shanghai Jian Qiao University, Pudong 201306, Shanghai, China
College of Journalism and Communications, Shanghai Jian Qiao University, Pudong 201306, Shanghai, China
Abstract
In the digital era, the market price of social media networks is constantly being developed. In the field of marketing, influencers such as Internet celebrities, bloggers, stars and opinion leaders can effectively publicize, organize and implement brand marketing activities by virtue of the communication advantages of social media, which is of great significance to the survival of enterprises and market competition. Therefore, this paper mainly analyzes the importance of consumer behavior and brand communication to influencer marketing in the digital era, constructs an influencer marketing model, and on this basis, puts forward specific strategies of influencer marketing, so as to facilitate the high-quality development of enterprises' digital transformation.
Keywords :
Digital Era; Influencer Marketing; Consumer Behavior; Brand Communication.
Erin Saricilar
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.
Abstract
Atherosclerotic disease significantly impacts patients with type 2 diabetes, who often present with recalcitrant peripheral ulcers. The angiosome model of the foot presents an opportunity to perform direct angiosome-targeted endovascular interventions to maximise both wound healing and limb salvage. A systematic review was performed, with 17 studies included in the final review. Below-the-knee endovascular interventions present significant technical challenges, with technical success depending on the length of lesion being treated and the number of angiosomes that require treatment. Wound healing was significantly improved with direct angiosome-targeted angioplasty, as was limb salvage, with a significant increase in survival without major amputation. Indirect angioplasty, where the intervention is applied to collateral vessels to the angiosomes, yielded similar results to direct angiosome-targeted angioplasty. Applying the angiosome model of the foot in direct angiosome-targeted angioplasty improves outcomes for patients with recalcitrant diabetic foot ulcers in terms of primary wound healing, mean time for complete wound healing and major amputation-free survival.
Keywords :
Diabetic foot ulcer, angiosome, angioplasty