Social Media and Brand Interaction: The Dissemination and Influence of Brand Image in College Students' Social Networks
VOLUME 21, 2024
The Role of Targeted Infra-popliteal Endovascular Angioplasty to Treat Diabetic Foot Ulcers Using the Angiosome Model: A Systematic Review
VOLUME 6, 2023
College of Art, Cheongju University Korea,Da Lian,116000,Liao Ning , China.
College of Art, Cheongju University Korea, Da Lian, 116000, Liao Ning, China.
College of Special Education, Changchun University, Chang Chun, 130022, Ji Lin, China.
Abstract
With the rapid development of information technology, it has a great impact on enterprises, and brings new opportunities and challenges for the communication of enterprise brand image. In recent years, the interaction between social media and brands has become a new direction of brand communication. China's college students have a large population base, so the spread of brand image in college students' social networks has a distinct impact on the development of corporate brands. Based on this, this paper analyzes the communication mechanism of brand image in college students' social network from the perspective of the current situation of the development of college students' social network, and then summarizes the influence of brand image in college students' social network from the actual case.
Lecture in accounting. University of Basrah, College of Administration and Economics, Department of Accounting.