Public emergencies, from pandemics to natural disasters, pose significant challenges to societies. Understanding public responses to these crises is crucial for effective mitigation and recovery. Our main objective is to examine the cultural value of public response with a focus on government and media strategies in public emergencies. Our study adopted a mixed methods approach involving qualitative and quantitative data collection techniques using semi-structured interviews, document analysis, textual analysis and media analysis. Our findings revealed a complex interplay between cultural values, media framing, and public response. Collectivistic societies exhibited stronger community cohesion and adherence to public health measures, while individualistic societies showed greater emphasis on individual choices. Risk perception significantly influenced precautionary actions, with higher perceived risks leading to earlier interventions. Media narratives emphasizing heroism and resilience fostered empathy and support, while those highlighting violence or economic anxieties increased fear and demands for accountability. The study highlights the multifaceted nature of public responses to crises, shaped by the intricate interplay of cultural values, media narratives, and individual perceptions.