Huxiang region is situated in the Hunan province in China and consists of a vibrant cultural heritage, local music and shared reflections of their traditions, historical origins and the spirit of the people. Our study seeks to examine the role and value of Huxiang local music resources in the rural revitalization strategy from the perspective of cultural thought. We performed a mixed methods study involving ethnographic methods and a survey on a sample of 100 individuals from the Huxiang region. Our findings showed that a strong connection between Huxiang music and the cultural identity of the region. Participants expressed a deep sense of pride and emotional connection to the music, highlighting its ability to evoke feelings of joy, peace, and belonging.  However, some residents voiced concerns about a decline of interest among younger generations, suggesting a need for preservation efforts. Moreover, there was a potential of Huxiang music as a driver for rural revitalization. Participants, particularly residents, saw the music as a way to attract tourists and boost local businesses.  Furthermore, promoting Huxiang music was seen as a way to strengthen community bonds and cultural exchange, bringing people together through shared heritage.