Driven by the current social background of the revival of Chinese traditional culture and the rapid development of cultural and creative industries, the combination of Chinese traditional culture and artistic and innovative products has become an essential way of the integrated development of modern culture and economy. By combining the culture of the “five-color view,” excavating the cultural rule of the “five-color view” and its expression form in traditional creation, and studying the application path of general artistic, creative product design, combining the cultural operating mechanism and design principles of “five-color view,” the application path of cultural innovative product based on “five-color view” is deduced. The feasibility of the application path of “five-color view” cultural creative products was verified by the case verification method. The design scope was more apparent in the cultural analysis stage by combining the abstract cultural operation mechanism of the five-color view with concrete cultural relics. In the design transformation stage, under the premise of combining the general product design method, the influence of the cultural operation mechanism of the “five-color view” and the restriction of artistic design principles are combined with the design elements such as color, shape, material and function, and the design scheme is finally formed, to build the design path of “five-color view” cultural creative products. So that the “five-color view” can use culturally innovative products in a modern way to revitalize.